Creme Eyeshadow Breakdown

823 2

Creme eyeshadow is a game-changer, so here’s the breakdown

Early in my makeup career, I was already tired of using eyeshadows that creased, melted, and seemed to never really be as bold as I wanted them to be. I was always trying new tricks to make it last or trying products hoping they’d help. Primer seemed like it would be a superstar in my kit to help with this problem, and for the a while it was, but only because it was the only option. Spotty, uneven eye shadow was the result over and over again. No matter how evenly I tried to apply this primer potion, I would have to spend too much time blending out darker spots. Thankfully cremes, same as cream, were introduced into my world. The appeal of the smooth application and richness of the colors drew me in immediately. After spending time using them, I was inspired to come out with my own line that gave you a little longer blending time before they set to become crease-proof. Of course, I also made sure they were formulated with primer to avoid the extra step and the aggravation of blending too much. Oh, and waterproof! I wanted them to be waterproof because I live in Savannah which equals humidity. Who wants to re-apply eye makeup because the heat melted it off? Ain’t nobody got time for that. After 5 years of working on it, I launched my Evershadow Creme pots – a game changer in your beauty routine.

The appeal of creme shadows is usually outweighed by fear of the application process. When I teach, I always share this break down because it will make a huge difference in the lasting power of your makeup. For this month’s entry, I wanted to give you a step-by-step guide using a color called “Soft Bronze”, which I used for the fall catalog shoots with Anthropologie and Hilton Head based handbag company, Spartina 449. It’s not only on-trend, it looks great on all skin tones. To give you an example, Kara and I are wearing the exact same makeup look:


Eyes – Soft Bronze Evershadow CremeNinja Gel Liner, Bare Evershadow Creme under the brows, and mascara.

Lips – Stay Longlast color, Tang Molten Color on both lips and cheeks, topped with Pinky Nude Molten gloss.



Click image for brushes


Use a medium fluffy brush, not too stiff and not to fluffy, to apply the color. Paint the shadow on, going up and down, to cover the lid from lash-line up to the middle of the lid.




Step 1: Apply the Color

To blend, use a back-and-forth windshield wiper motion as you move your brush upwards your crease which is your orbital bone or eye socket. This technique will blend the color and create a soft, smokey effect.

Step 2: Blend it out.

Step 2: Blend it out.

If you need extra help blending use a clean brush or a cotton swab.

To finish off the look, I used an angled brush to create the look of eyeliner. Use a cotton swab to soften the color and match the smokey effect on the lid.

Step 3: Bottom Liner.

Step 3: Bottom Liner.

Can you believe one product can make such a big difference?! This is a great way to move from day to night in just a few minutes. If you’d rather start with the easiest color possible, try our Bare Evershadow. It’s a peachy flesh tone that can be used alone like Kara and I did, or you can use it as a base with powder shadows.

Hope this break down encourages you to try a new product that will work with you and not against you. Just in case you’re still not sure, here’s a quick video showing you two ways to apply creme, including another trick of creating the contour first and then going all over the lid, including the contour, for a smooth finish. In the video I’m wearing Spun Sugar and the crease color is the Brown Duo. Try this out before you take a shower so feel no pressure to be perfect.


The goal is to be good and to continue getting better with every application. It takes about 7-8 times of doing something for it to stick so remember to be easy with yourself as you learn something new. You got this!

Love, Jules

Written by Jules de Jesus Fritz for Paprika Southern / Photographed by Siobhan Egan / Model: Kara Speckals

PS–See the Full Fashion Blog | Fall Fashion Trends on Paprika Southern!




About The Author

I’m a random-dance-party-havin’ optimist who loves family time the most. My hair is a party and I’ll pray with anyone, anywhere. My life is a surrender experiment where I choose faith over fear to follow my intuition. It has all led me here to share wholehearted stories about what I’ve learned along the way; from overcoming a terminal brain tumor to becoming a celebrity makeup artist and then trading it all in for a purpose-driven life. Wanna know more about me? Hop over to the About page and keep reading. xo

2 Comments on "Creme Eyeshadow Breakdown"

    • Hi Lee, thank you for your question! Yes, all of our products are cruelty-free. We do not condone any type of animal abuse for the creation of Jules – MTM products.

Leave a Comment

Your email address will not be published. Required fields are marked *